Internet trolls: The motivations of malcontents

Disruption is reinforcing to trolls Internet trolling can be thought of as a deliberate behaviour to produce conflict or distress, or both, by posting material that is discourteous, provocative, inflammatory, or intimidating. The prevalence of trolling behaviour is hard to estimate, but at least 1% of social media users have experienced this personally over the last year. This figure can be as high as 70%, depending on the study consulted, and the methods used to collect these data. Trolling used to be conceptualised as an activity in which an individual was engaged, being targeted from one person usually to another; however, increasingly we are seeing a rise in what might be termed "societal trolling" — disruptive tactics targeted from one group to another, often in a political context. The questions that arise are: Why is trolling done? Are the motivations...

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